Three decades ago, we'd Don C and OSRS Gold Jerry Lorenzo type of lead the way as both brands. We only saw that people really liked wearing these brands in our game and attempting to stand outside. So then we desired to provide them more choices, but we also wanted to become a platform for aspirational individuals in the fashion world, so you while we had Don, who's clearly extremely built-out previously, we kind of took a flyer on Chinatown Market annually -- and obviously they've turned into a huge brand in the previous few years. I feel the identical way about Eric Emmanuel. Tracey is actually a excellent example too.
Tracey is quite known in the basketball world, but his brand is not as known and we have to be aspirational and believe in his growth. I wished to give him the opportunity to get Visitor On Earth from the match. It's a way for these guys to see like, hey if it does well in the game, perhaps I got to consider it releasing it out in the actual world. That is an innovative thought process: to leverage the digital then make the physical without even having to spending a lot of money looking for out whether it is going to work or not. I think it's pretty brilliant.
Even becoming someone like Zack Bia to the match was in-touch. Yeah that's another really good example. I meanyou would not think of Zack as a traditional basketball influencer, but I kind of thought about registering him a couple of years back because I knew that we were involving all these fashion brands. We signed a few guys in the world, who are known in the fashion world rather than at the basketball world. If we can get them to wear stuff in games and also be a connector to their people -- such as Zack's really close to Drake -- it promotes the rise of style in the game.